Google I/O 2023 Insights on the New Google Search with AI
Google I/O 2023 was a huge event for Google, and one of the most exciting announcements was the new Google Search Supercharged with AI. This new search engine uses artificial intelligence to provide users with more relevant and personalized results.
Here are some of the key insights from Google I/O 2023 about the new Google Search with AI:
- AI will be used to understand the context of your search queries. This means that Google will be able to provide you with more relevant results, even if your queries are vague or incomplete.
- AI will be used to personalize your search results. Google will use your search history, location, and other factors to personalize your results so that you see the most relevant information for you.
- AI will be used to make search more visual. Google will use AI to create more visual search results, such as images, videos, and infographics.
Overall, the new Google Search with AI is a major step forward for Google. It promises to make search more relevant, personalized, and visual.
Google I/O 2023: Google Search Supercharged with AI
Google I/O 2023 was a major event for Google, and one of the most exciting announcements was the news that Google Search is being supercharged with AI. This means that Google is using artificial intelligence to make its search engine even more powerful and useful.
Here are some of the ways that AI is being used to improve Google Search:
- AI is being used to understand the context of your search queries. This means that Google can provide you with more relevant results, even if your queries are vague or incomplete.
- AI is being used to personalize your search results. Google can now use your search history, location, and other factors to personalize your results so that you see the most relevant information for you.
- AI is being used to make search more visual. Google can now create more visual search results, such as images, videos, and infographics.
These are just a few of the ways that AI is being used to improve Google Search. As AI continues to develop, we can expect to see even more powerful and useful features from Google Search in the future.
With our new generative AI experience in Search, you’ll get even more from a single search. You’ll be able to quickly make sense of information with an AI-powered snapshot, pointers to explore more and natural ways to ask. #GoogleIO pic.twitter.com/jgzz97DzEv
— Google (@Google) May 10, 2023
Google Search Generative Experience Initial Thoughts
In this video by Barry Schwartz of SERoundtable who has been covering Google Search for over 20 years as well as how it effected by SEO, Google Ads and AI shares his thoughts on the new Google Search Supercharged with AI and thinks so far things look positive for publishers.
Transcript from this video:
Hey, I’m Barry Schwartz. I figured I’d do a very quick video giving you a rundown of some of the Google News, the Google search news, the all new Google search engine that Google’s testing, the Google search generative experience that incorporates generative a I to create answers right into the Google search interface.
Again, it’s a labs experiment, so you have to sign up for it and you’ll be able to sign up at labs.google.com/search and it’s a really interesting interface. You have the answers generated at the top. It incorporates really in a big way, actual publishers, content creators, Seo’s, site owners, websites directly at Interface, which is great.
There’s a toggle to expand it and all. Below that there’s actually the classic interface for search results, which is great. They also incorporated sponsored or Google ads, search ads, and the listings are labeled as sponsored. I believe this stuff is feeding it information real time, just similar to how big works.
But we’ll see. There’s a lot of cool stuff with this. Kathy Edwards demonstrated how this works on stage at the Google I/O keynote and it’s really, really cool. It uses a lot of features with including Mum and also Pop two which are learning language models from Google and it’s causely being updated. They incorporate the search quality writers to make sure this stuff works well and provides feedback to the bottles that that Google could actually go ahead and update those bottles going forward. What’s interesting is understanding.
When and how and why Google will show certain answers and when they won’t. A lot of it has to do with the categories of Y&YL. If the content or the query is too you know, sensitive, Google might not go ahead and show the answer.
If it’s a response that maybe has information gaps or data voids, Google might not show the answers as well as if. The results are going to generate quality or reliable information. Google won’t show the results. How do they know this? They’ve been doing this for a long, long time in Google search directly, obviously, with all their EAT stuff, with all their quality algorithms.
So they kind of know this stuff and the answers that Google generates and these sites that Google shows have to be of the utmost top quality. According to Google, with a consensus around it, there’s a whole concept around factual versus fluidity, and that’s very interesting. Google doesn’t want to provide a fluid response because it’s.
People actually trust Fluid responses, so they want to be more factual, which is very, very interesting. There’s no way to opt out of any showing your ads on this interface. It’s a very it’s a lab experiment right now. So again, it’s pretty interesting. But I think overall, looking at this, I’m pleasantly surprised how Google is actually showcasing publishers websites in the search results. I’m pleasantly surprised by that. After the Google bar large, I thought it’d be a lot less in your face. But Google I think is doing a good job with that. I’m surprised.
I think you guys might be a little bit surprised by that in a in a good way. Let me know what the comments what you think and definitely make sure to subscribe and like this channel. Thank you so much more to come on the search engine roundtable.
What does this mean for you?
The new Google Search Supercharged with AI is a major development that has the potential to change the way you use the internet. With AI, Google can now understand your search queries in more detail and provide you with more relevant results. This means that you can spend less time searching and more time finding the information you need.
In addition, Google is using AI to personalize your search results. This means that you will see more relevant information based on your interests and location. This can be a huge time saver, as you will no longer have to sift through irrelevant results.
Finally, Google is using AI to make search more visual. This means that you will see more images, videos, and infographics in your search results. This can make it easier to understand complex topics and to find the information you need quickly.
Overall, the new Google Search Supercharged with AI is a powerful tool that can make your online experience more efficient and enjoyable. If you haven’t tried it yet, I encourage you to give it a try.
More from Google I/O 2023
Google I/O 2023 was a two-day event held in Mountain View, California on May 10-11, 2023. The event was focused on Google’s latest products and technologies, including the Pixel Fold, Android 13, and new AI features.
Here are some of the highlights from Google I/O 2023:
- The Pixel Fold: Google announced its first foldable phone, the Pixel Fold. The phone has a 7.6-inch OLED display and a 5.8-inch cover display. It is powered by the Google Tensor chip and has a triple-lens rear camera system.
- Android 13: Google announced the latest version of its mobile operating system, Android 13. Android 13 includes a number of new features, including a new design language, improved privacy controls, and new features for productivity and gaming.
- New AI features: Google announced a number of new AI features, including a new AI-powered voice assistant, a new AI-powered translation service, and a new AI-powered writing assistant.
In addition to these announcements, Google also gave developers a sneak peek at some of its upcoming products and technologies, including the Pixel Tablet, the Pixel Watch, and the Pixel 7 series.
Google I/O 2023 was a major event for Google, and it gave us a glimpse of the company’s future plans. We can’t wait to see what Google announces next.
Here are some additional insights from Google I/O 2023:
- Google is clearly committed to foldable devices. The Pixel Fold is just the beginning, and we can expect to see more foldable devices from Google in the future.
- Google is also committed to AI. The new AI features announced at I/O are just a taste of what’s to come. We can expect to see AI play an even bigger role in Google’s products and services in the future.
- Google is also committed to developers. I/O is a major event for developers, and Google announced a number of new tools and resources to help developers build better apps.
Overall, Google I/O 2023 was a major event for the company. Google announced a number of new products and technologies, and it reaffirmed its commitment to AI, foldable devices, and developers. We can’t wait to see what Google announces next.
More Resources about Google AI with Search Results
Supercharging Search with generative AI
The new Google search generative experience: Here’s what it looks like
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